Google Analytics

Google Analytics is a web analytics service provided by Google that allows website owners to track and analyze various aspects of user interaction with their websites.

It offers valuable insights into user behavior, helping businesses make data-driven decisions to improve website performance and user experience.

Features

Features and Functionalities of Google Analytics

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User Tracking

Google Analytics tracks and reports website traffic, providing detailed information about the number of visitors, their demographics, and geographic locations.

Website Interaction Analysis

The service analyzes user interactions on websites, including page views, clicks, and duration of visits. This helps businesses understand which content is most engaging.

Conversion Tracking

Google Analytics allows the tracking of specific goals and conversions, such as form submissions, product purchases, or other desired actions on a website.

E-commerce Analytics

For online businesses, Google Analytics offers features specifically designed for e-commerce tracking, providing insights into product performance, sales, and customer behavior.

Integration with Other Google Services

Google Analytics seamlessly integrates with other Google services, such as Google Ads and Google Search Console, enabling a comprehensive view of online activities.

Free and Premium Versions

Google Analytics is available in both free and premium versions, with the free version providing robust analytics capabilities for many businesses.