Social media has become an integral part of people’s lives and daily routines. Some are addicted to it so much that the first thing they do after waking up is to check their social media feeds. The past decade has shown incredible growth in global social media usage.
The rapid increase in social media, and at the same time advances in AI Technology , have improved the capabilities of digital advertising platforms. Social media changes constantly so it’s important for digital marketers to stay on top of the trends to maximize their reach and gain good results. Advertising on social media has always been effective in helping brands reach their target.
Social Media Stories
Short-lived content is now a thing. Snapchat and other platforms such as Instagram have made ‘stories’ a core part of their user experience. Stories are also known as “Ephemeral content” that is limited and disappears after 24 hours. It’s used by influencers and other people to share new and up-to-date news to their followers......
Video content is perhaps the most engaging form of content nowadays. The video takes the spotlight in the world of social media for its ability to grab attention and deliver the desired message.....
Automating Customer Service with Chatbots
AI-powered chat services are popping up on many sites worldwide. They can precisely understand your queries and concerns and offer you the best solutions within seconds. They provide better help and more sound recommendations for customers....
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